The Ivory SRQ Steps Up to the Altar on the Suncoast
New Luxury Bridal Concept Opens in Downtown Sarasota
SARASOTA, FL — The Ivory SRQ is a new luxury bridal destination, providing a curated experience for the modern and discerning bride-to-be.
Located in a transformed industrial space in the heart of Sarasota’s burgeoning downtown area, this bold, new bridal space challenges the status quo at every turn. The Ivory SRQ is not your typical soft-pink bridal boutique. The striking ambience mirrors the grit and glamour of a metropolitan loft. The vibe is intentional: it’s a sanctuary for the modern woman who prioritizes personal style over tradition. Every detail inside the walls of The Ivory empowers every bride to make the narrative unapologetically their own.
The Ivory has revolutionized the bridal experience beyond the norm by offering:
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New Bridal Gowns : A curated gateway to the global underground of bridal fashion. Featuring emerging international designers and under-the-radar independent houses, these are gowns for the fashion-forward bride and are found nowhere else in the region
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Unrivaled Alterations: Specializing in bridal gown alterations, from simple adjustments to full customizations with the understanding that every bride, body, and vision is different—and the dress should reflect that perfectly.
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Bespoke Bridal Design by Amarla Atelier: For the bride whose vision transcends the rack, a full in-house design studio works directly with the bride to turn dreams into reality. Whether it is modernizing a vintage family heirloom to fit a modern day aesthetic or creating a completely custom gown from scratch, Amarla Atelier ensures no two brides ever look the same.
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“Bridal Revival” - Sustainability meets Couture: Florida’s only curated luxury bridal consignment service. This collection gives new life to pre-loved designer gowns, providing an eco-conscious choice for the style-obsessed bride who values archival fashion as much as modern trends.
Logan Jay Bettink, creator and owner of this re-imagined bridal experience, is an entrepreneur and tastemaker who in 2018 traded the mountains, big city and spotlights of Los Angeles for Sarasota. "I didn't want to just open a store; I wanted to create a vibe," says Bettink. “Fashion should serve as a visual manifesto—it's the architecture of who you are. We aren’t just here to dress a bride; we’re here to ensure she’s the most authentic, coolest version of herself in the room.”
The Ivory SRQ is now open and accepting private appointments at 1234 2nd Street Sarasota, FL 34236.
